American Apparel is taking a beating on Twitter after racy photos that showed women bending over in skirts allegedly appeared on its U.K. website and Instagram account.
On Wednesday, Twitter user @anygirlfriday posted two photos that she claimed the company put out as part of its "back to school" marketing.
One showed a woman leaning into a car, in a photo that the Daily Mail claimed appeared on its Instagram.
The other photo also showed a woman bending over, though that allegedly showed up on American Apparel's own website.
(Warning: Photos are NSFW)
No such photo appeared on the company's Instagram on Thursday, and the one that was allegedly from its website actually dates back to a Jezebel article from March. It too does not appear on the site.
Real or not, the photos have generated an angry backlash from Twitter users who found them offensive.
But even if those photos weren't posted by American Apparel, there's still plenty on its website to disturb you.
It features a section titled "School Days," whose cringe-inducing tagline is, "Your first assignment is to dress accordingly."
The site then shows pictures of women wearing short skirts and posing in locations such as a hallway and a running track.
![miniskirt american apparel]()
![miniskirt american apparel]()
![miniskirt american apparel]()
What's more disturbing than anything is that the company is peddling "Lolita" tops and skirts, which is a clear reference to Vladimir Nabokov's novel about a middle-aged man who falls in love with a 12-year-old girl.
Of course, American Apparel is no stranger to provocative advertising.
Some of its ads were banned in the U.K. in 2012 due to gratuitous nudity, while others were prohibited because of their "exploitative" quality.
![]()
Like Us On Facebook
![]()
Follow Us On Twitter
On Wednesday, Twitter user @anygirlfriday posted two photos that she claimed the company put out as part of its "back to school" marketing.
One showed a woman leaning into a car, in a photo that the Daily Mail claimed appeared on its Instagram.
The other photo also showed a woman bending over, though that allegedly showed up on American Apparel's own website.
(Warning: Photos are NSFW)
American Apparel - their 'back to school' skirts fuelling Lolita fantasies and rampant sexism a plenty pic.twitter.com/CzmY6KSXDz
— Em (@anygirlfriday) August 6, 2014No such photo appeared on the company's Instagram on Thursday, and the one that was allegedly from its website actually dates back to a Jezebel article from March. It too does not appear on the site.
Real or not, the photos have generated an angry backlash from Twitter users who found them offensive.
Girlcott now: American Apparel resorting to underage porn' to sell its 'Back to School' range of miniskirts http://t.co/4qCPyTFeO9”
— one angry girl (@1angrygirl) August 8, 2014How an earth have #AmericanApparel got away with that sick #backtoschool campaign!! Lordy!!!!
— Emma (@Emmmma82) August 7, 2014Just seen American Apparel's advertising for their "Back To School" range. Their ads honestly get worse and worse!
— Penny (@lilliesandlove) August 7, 2014But even if those photos weren't posted by American Apparel, there's still plenty on its website to disturb you.
It features a section titled "School Days," whose cringe-inducing tagline is, "Your first assignment is to dress accordingly."
The site then shows pictures of women wearing short skirts and posing in locations such as a hallway and a running track.
What's more disturbing than anything is that the company is peddling "Lolita" tops and skirts, which is a clear reference to Vladimir Nabokov's novel about a middle-aged man who falls in love with a 12-year-old girl.
Of course, American Apparel is no stranger to provocative advertising.
Some of its ads were banned in the U.K. in 2012 due to gratuitous nudity, while others were prohibited because of their "exploitative" quality.
Like Us On Facebook
Follow Us On Twitter