Talk about powerful!
Under Armour has tapped five strong and beautiful women to front their latest campaign, and it's as gorgeous as it is empowering.
The new "I Will What I Want" campaign stars supermodel Gisele Bundchen, American Ballet Theater principal dancer Misty Copeland, Olympic skier Lindsey Vonn, Olympic soccer player Kelley O'Hara and professional surfer Brianna Cope for the launch of the brand's new sports bra, the Armour Bra.
![gisele]()
![misty copeland]()
Along with showing off their athletic figures, each woman gives declarations in "overcoming doubt and setbacks related to their womanhood," in their respective ads. The bold, motivational statements include, "I will not be distracted," "I will not be uncomfortable," and "I will not be unsupported."
![gisele]()
![misty]()
"The statements also gives voice to what women everywhere want and need from their sports bras, a perspective that has often gone unheard," Under Armour reps explained in a press release.
![lindsey vonn]()
"Throughout the 10 years I've been an Under Armour athlete, I've experienced firsthand the dedication this brand has to making the best apparel, footwear and equipment for all athletes," said Vonn in a statement. "The Armour Bra Collection is just the newest chapter in that story and it offers the innovation, comfort and support that allows me stay focused on the slopes, in the gym, and in my everyday life."
What do you think of the campaign? Let us know in the comments, and check out the rest of the images in the gallery below.
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Under Armour has tapped five strong and beautiful women to front their latest campaign, and it's as gorgeous as it is empowering.
The new "I Will What I Want" campaign stars supermodel Gisele Bundchen, American Ballet Theater principal dancer Misty Copeland, Olympic skier Lindsey Vonn, Olympic soccer player Kelley O'Hara and professional surfer Brianna Cope for the launch of the brand's new sports bra, the Armour Bra.
Along with showing off their athletic figures, each woman gives declarations in "overcoming doubt and setbacks related to their womanhood," in their respective ads. The bold, motivational statements include, "I will not be distracted," "I will not be uncomfortable," and "I will not be unsupported."
"The statements also gives voice to what women everywhere want and need from their sports bras, a perspective that has often gone unheard," Under Armour reps explained in a press release.
"Throughout the 10 years I've been an Under Armour athlete, I've experienced firsthand the dedication this brand has to making the best apparel, footwear and equipment for all athletes," said Vonn in a statement. "The Armour Bra Collection is just the newest chapter in that story and it offers the innovation, comfort and support that allows me stay focused on the slopes, in the gym, and in my everyday life."
What do you think of the campaign? Let us know in the comments, and check out the rest of the images in the gallery below.
Follow Huffington Post Canada Style on Pinterest, Facebook and Twitter!
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